FROM A ONE PAGE TO A BELIEVABLE TRAVEL WEB
CLIENT
Travel agency
TEAM
PM, Web & Backend Devs, QA and stakeholders
YEAR
2025
Balanced both targets appeal and trust, boosting engagement and streamlining the sales team’s workflow.
(One minute overview)
THE CHALLENGE
The client sales end-of-year student trips, but the website was an opaque, visually inconsistent one-page. We faced a dual problem: the end-user (Gen Z) didn’t feel drawn to it, and the decision-maker (their parents) distrusted the company due to a lack of safety and logistical information.
THE SOLUTION
We transformed the static page into a detailed website. We created in-depth product pages that proactively answered logistical questions, unified the visual system to project authority, and redesigned the lead capture flow to qualify prospects before they even reached the sales team.
KEY APROXIMATED RESULTS
(Project details)
01. THE DUAL TARGET DILEMMA: CONVINCING TWO GENERATIONS
The original website’s mistake was treating an international trip like an impulse buy. Packages were sold via a carousel of abstract cards that often failed to load. Users bounced in under 3 minutes.
Through user surveys, we uncovered the real challenge: the young audience looks for the «vibe» and fun, but the parents authorizing the trip demand safety, clear itineraries, and supervision.
Time on page surged by 140%. Using heatmaps and behavior analysis across the site, we verified that this increase wasn’t due to users getting lost, but rather engaging deeply with the content.
Visual timeline
A day-by-day breakdown of the trip to make the experience tangible.
Expectation management
Crystal-clear «What’s included / What’s not» blocks, killing the friction of hidden costs.
Safety for parents
Detailed sections covering accommodation, supervision, and trip logistics.
02. AESTHETICS AS A SYNONYM FOR TRUST
Our surveys revealed a critical insight: users associated the site’s visual inconsistency (mismatched buttons, mixed fonts, broken links) with an «unprofessional» company. The implicit thought was: If your website is a mess, how chaotic will the actual trip be?
We unified the brand, redesigned CTAs to make them predictable, and prioritized Social Proof (testimonials, UGC videos) to humanize the agency. This knocked the bounce rate down by 30% almost immediately.
03. THE BACK-OFFICE IMPACT: DESIGNING FOR SALES
The agency wanted to sell customized trips (bachelor/bachelorette parties, private groups), but the old form was so generic that the sales team spent 37% of their day calling leads just to ask basic questions like dates or budget.
We implemented a conditional logic capture flow through a personalized form. By surveying both users and the sales team, we managed to filter and prioritize the fields that felt frictionless for the user while providing high-impact data for the sales reps.
Now, the form proactively segments the user. Sales started receiving highly qualified leads, saving them 32% of their day on filtering tasks and allowing them to focus on actually closing deals.
04. KEY TAKEAWAYS
01. Transparency vs. Friction
Sometimes, showing more information (long itineraries, clear rules) doesn’t create friction; it actually eliminates the user’s purchasing anxiety.
02. Design doesn't end with the user
This project proved that great UX also looks inward. If your form saves the sales team 30% of their time, the design’s ROI is undeniable.