Hi, I’m Alexandra

PRODUCT DESIGNER

Based in Madrid

I design for people, business & tech, bridging the gap between a great idea and a real product.

SELECTED WORK

Some projects I’ve really enjoyed shaping lately.

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OPTIMIZATIONS FOR A FASHION ECOMMERCE

From a rigid purchasing flow into a seamless experience, boosting conversion and increasing the average order value without rebuilding the backend.

~ +300% monthly free shipping orders

~+1.3% conversion rate improvement

Optimization of the funnel and improved interlinking

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B2B ECOSYSTEM FOR A VETERINARY COMPANY

Filling the gap between sale reps and office administration, reducing critical errors and optimazing deal closures.

~ -40% in deal closing time

~ -80% in critical database errors.

~ -30% in IT support tickets.

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FROM A ONE PAGE TO A BELIEVABLE TRAVEL WEB

Balanced both targets appeal and trust, boosting engagement and streamlining the sales team’s workflow.

~ +140% time on site

~ -30% bounce rate

~ -32% time management for the sales team

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SCALABILITY AND AUTOMATION FOR AN INSTITUTIONAL WEB

Built a bulletproof CMS and automated manual workflows for an EU institutional platform.

~ -75% time saved on manual attendee validation

~ -60% time on content update

~ +40% in early registrations

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I’m a product designer specialized in turning complex business challenges into intuitive and scalable digital experiences.

(About Me)

Thanks to my experience, I can bridge the gap between product design and technical implementation, ensuring viable solutions for large-scale ecosystems. Currently, I’m focusing on expanding my knowledge of accessibility to create more inclusive digital environments.

More about me

I’m a product designer specialized in turning complex business challenges into intuitive and scalable digital experiences.

More about me